From Paper to Digital
Transforming the Auto Loan Journey

Project Overview

This project reimagined the auto loan journey for a major bank , moving from paper-based, fragmented steps to a connected digital experience.
 By digitizing document checks, automating approvals, and adding real-time updates, we created a process that’s faster, clearer, and customer-friendly.
 The goal: a seamless flow where every stakeholder, from bank to dealer, stays aligned, and customers stay confident.

My mission

Redesign the auto loan journey into a fully digital, transparent process, eliminating offline steps and confusion.

Problem space

1

Disconnected
Stakeholders

No single view of the journey, no unified process across stakeholders

2

Offline
Documentation

Memory, prompts, handoff, explainability, customers had to provide physical documents

3

Lack of
Transparency

Customers left waiting days for eligibility checks, eligibility checks took days without updates

4

Post-Loan
Engagement

No visibility after disbursement, no engagement after approval

our Approach & impacts

Service blueprint

Unified service blueprint
Impact:
Shared visibility & faster decisions

no Paperwork

Added OCR + API uploads
Impact:
60% errors, fewer branch visits

Tracking feature

Built real-time tracking & alerts feature
Impact:
less errors, fewer branch and fewer support calls

Designed a dashboard

Added loan dashboard in app
Impact:
Higher retention, new cross-sell flow

Results

drop-offs

Smoother, faster loan completion

manual workload

Automated back-office tasks

customer satisfaction

Clear, guided digital journey

Reflection

This project highlighted the complexity of multi-stakeholder ecosystems. As a service designer, I learned the value of using service blueprints as alignment tools, helping disparate teams visualize pain points and co-own the solution. If I could refine further: I would involve end-customers in live testing earlier in the design, to validate transparency and trust mechanisms.

Role

Service Designer (led blueprinting & workshops)

Team

UX lead, PM, banking SME, dealership operations, insurance and regulator liaisons

Tools

Miro, Figma, Service Blueprinting, JTBD Framework