From Paper to Digital
Transforming the Auto Loan Journey
Project Overview
This project reimagined the auto loan journey for a major bank , moving from paper-based, fragmented steps to a connected digital experience. By digitizing document checks, automating approvals, and adding real-time updates, we created a process that’s faster, clearer, and customer-friendly. The goal: a seamless flow where every stakeholder, from bank to dealer, stays aligned, and customers stay confident.
My mission
Redesign the auto loan journey into a fully digital, transparent process, eliminating offline steps and confusion.
Problem space
Disconnected
Stakeholders
No single view of the journey, no unified process across stakeholders
Offline
Documentation
Memory, prompts, handoff, explainability, customers had to provide physical documents
Lack of
Transparency
Customers left waiting days for eligibility checks, eligibility checks took days without updates
Post-Loan
Engagement
No visibility after disbursement, no engagement after approval
our Approach & impacts
Service blueprint
Unified service blueprint
Impact:
Shared visibility & faster decisions
no Paperwork
Added OCR + API uploads
Impact:
60% errors, fewer branch visits
Tracking feature
Built real-time tracking & alerts feature
Impact:
less errors, fewer branch and fewer support calls
Designed a dashboard
Added loan dashboard in app
Impact:
Higher retention, new cross-sell flow
Results
drop-offs
Smoother, faster loan completion
manual workload
Automated back-office tasks
customer satisfaction
Clear, guided digital journey
Reflection
This project highlighted the complexity of multi-stakeholder ecosystems. As a service designer, I learned the value of using service blueprints as alignment tools, helping disparate teams visualize pain points and co-own the solution. If I could refine further: I would involve end-customers in live testing earlier in the design, to validate transparency and trust mechanisms.
Role
Service Designer (led blueprinting & workshops)
Team
UX lead, PM, banking SME, dealership operations, insurance and regulator liaisons
Tools
Miro, Figma, Service Blueprinting, JTBD Framework


