The AI Strategist
Who Fixes the Service System.

Transforming complexity into efficient, user-centered services.

My Approach

My core mission is to eliminate the friction that wastes a user's most valuable asset"time". In a landscape defined by rapid technological change (especially AI), my approach anchors on fixing the minutes lost in complex systems, whether for customers or internal teams.

Crucially, I bring AI expertise to the table, having built an AI Design Framework to ensure intelligent features are integrated responsibly, efficiently, and at scale across complex systems.

The Value I Bring

Measurable Impact

Defining key performance indicators (KPIs) that track design success in terms of cost reduction and time savings.

Team Alignment

Acting as the link between Product, Engineering, and Operations to deliver consistent Omnichannel experiences.

Measurable Impact

Defining key performance indicators (KPIs) that track design success in terms of cost reduction and time savings.

Scaling Design

Building AI Design Frameworks and systems to speed up delivery and maintain high quality across many projects.

My Design Philosophy

My philosophy focuses on three clear rules:

1 Systems First

Always map the full service (Service Blueprinting) to understand the operation before focusing on the single touchpoint.

2 Data‑Driven Empathy

Using research (Empathy Mapping, A/B Testing) combined with business data to prioritize the most impactful solutions.

3 Design for Growth

Creating solutions that are not just ready for today’s launch, but easy to evolve and maintain long‑term.

My Capabilities: Strategy, Research, & Delivery

Design Strategy & Alignment

  • Experience Strategy
  • Product Visioning
  • Systems Thinking
  • Business‑Driven Design
  • Stakeholder Alignment
  • Omnichannel Experience

User Research & Insights

  • Service Blueprinting
  • Persona Creation
  • Empathy Mapping
  • Usability Testing
  • Heuristic Evaluation
  • A/B Testing

Interaction & Delivery

  • High‑Fidelity Prototyping
  • Information Architecture (IA)
  • Wireframing & Flow Design
  • Site Mapping
  • UX Writing
  • Design Systems